Welcome to EYE|SPY—Views on Creativity
I believe we are surrounded by creativity—it really can't be avoided. It is a force of innovation that manifests itself in tangible or experiential creations. From the shoes on your feet, to the music you hear while driving your car to the building you work in every day—all of it was created by someone.
As a person who spends a great deal of time exploring creativity in many forms, I can't help but form opinions. EYE|SPY is my little corner to examine the ephemera I find either captivating or questionable. Some items are inspiring, while others leave me puzzled—but each is tought-provoking in its own way.
Be present. Be inquisitive. Investigate. What will your eye spy today?
Victory Motorcycles | FUEL IT. (or LOSE IT?)
I'm not really sure what is going on in this ad. It appears as though you and your buddy are tooling down the open road along the coast. Ah—the wind in your hair—no, wait, you're wearing a helmet. Ah—the wind in your face, the smell of the ocean; perfection! There is no traffic other than the two of you. Suddenly, your pal goes flying over the guardrail and tumbling down the cliff—but not before you snap a photo of his Victory Motorcycle spinning through the air into oblivion. Damn, the ride was going so nicely until that happened.
Okay, so maybe the visual elements aren't 100% effective. What about the writing? "It's why you'll read this and grab your keys."? "It's why ..."? What's why? What does that mean? It's certainly not this ad that will make me grab my keys. And the button at the end of the ad "ROLLOVER TO LEARN MORE."? ROLLOVER? Really? That particular word is NOT something I care to associate with riding. Every time I've rolled-over on my bike—oh, I learned more, no doubt—but it still hurts to think about it.
As much as I LOVE motorcycling (I've been riding for over thirty years) this is one ad that only serves to remind me of things I DO NOT WANT to happen while on a leisurely ride on a beautiful summer day. Sorry Victory Motorcycles—but I'd have to say this approach will more than likely not sell many bikes for you.
Posted by: Jason Dugan | May 13, 2010
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Quote of the Day
Choose a profession you love, and you'll never work a day in your life.
–Confucius